Healthcare Professionals at Sea

Transform Your Agency or Small Practice with Social Media and Gain Revenue

Training Objectives

Cruises for Causes is looking to provide exceptional, high-level digital marketing and social media training for its small healthcare business owners during a cruise leaving from New York. The purpose is to capitalize on their social media efforts in a strategic way that encourages engagement, increases sales, and informs current and prospective clients.

Assess current methods of social media promotion
As trusted industry partners, it’s important for attending small healthcare businesses to demonstrate effective digital strategies. To grow a digital business, it is vital for them to not just articulate and understand digital, but lead digital thinking.

Learn about digital marketing strategy in the healthcare industry
Digital solutions start with strong best practices to implement effective digital marketing strategies. The training should include a series of strategic implementation options to inform, intrigue, and engage the audience.

Get specific about social media strategy
To drive engagement and conversion, specific attention will be paid to developing a strategy with measurable results in Linkedln, Facebook, YouTube, and Twitter.

At the end of the keynote and breakout sessions, the Cruises for Causes small healthcare business attendees will have the knowledge to attract, engage, inform, and grow an audience on various social media platforms for the purpose of increasing their client base and supporting their business objectives.

Harnessing Linkedln to Grow Connections and Build a Strong Professional Reputation

LinkedIn is the #1 business social network and the first place that people go to learn about you and assess your credibility. Yet most business professionals don’t put their best foot forward with a strong
LinkedIn profile. LinkedIn is also a powerful tool to build your professional reputation and connect with prospects and customers. In this session, you will discover exactly how to use LinkedIn to grow your professional presence and reputation.

• What is LinkedIn
• How LinkedIn works
• How to present you and your business professionally, including best practices for profile pictures, information shared, and content featured.
• Strategies for using LinkedIn for sales and marketing to grow your presence.

We’ll provide:

• Handouts for participants including a QuickStart Guide and checklist
• An optional Q&A session with our speaker to answer individual questions

Growing Your Business Online: How Small Healthcare Businesses can Create a Digital Presence that Gets Results

Today most businesses have a website and a basic online presence, but often times your digital presence isn’t working as well as it could be. Prior to choosing your business, most people are searching for you online – to assess your credibility and make decisions. But is your online presence working for you or against you? In this session, we’ll cover the basics of a strong online presence and you can you make sure that your digital presence works for you – and gets you clients!

• What makes a GREAT website that gets customers
• 10 things EVERY website should include to attract customers
• Why search engines are vital to growing your business and how to be found in them
• How to grow visibility of your website through SEO (Search Engine Optimization)
• How to use Google AdWords to attract new clients

We’ll provide:

• Handouts for participants including a QuickStart Guide and checklist
• An optional Q&A session with our speaker to answer individual questions

Harnessing The Social Media Landscape: Where to Spend Your Time

Social media can be a powerful tool to grow your business – but many businesses struggle with where to start and where to spend their time. With so many networks it can seem overwhelming!!! The good news is that you don’t have to do everything! Smart businesses prioritize and spend their time where they can get the best results for their time investment. In this session, we will provide an overview of the social media landscape and help you understand how the biggest social networks work with recommendations about where you should spend your time.

• Facebook
• Twitter
• Instagram
• YouTube
• Pinterest

We’ll provide:

• Handouts for participants including a QuickStart Guide and checklist
• An optional Q&A session with our speaker to answer individual questions

Facebook: Maximizing Your Results on the Largest Social Network

Facebook is by far the largest social network – with over 1.5 billion users businesses can’t afford to ignore Facebook as a part of their marketing strategy. Many businesses aren’t fully aware of the tremendous opportunity that Facebook offers and how they can take advantage of it. In this session, we’ll cover how Facebook has changed over the year and how you can use Facebook to drive results.

• How Facebook has changed and how you can take advantage of it
• Creating a Facebook Page that attracts clients
• Posting Facebook content that drives results and connects with fans
• Harnessing Facebook ads to reach your customers
• “Hidden” Facebook ad features that can give you big results
• How to assess the effectiveness of your Facebook marketing

We’ll provide:

• Handouts for participants including a QuickStart Guide and checklist
• An optional Q&A session with our speaker to answer individual questions

Social Media Efficiency – Getting Better Results Faster

Most businesses now use social media, but for small businesses, it can be overwhelming to try to get it all done – especially when you are running a business. Social media can easily become a huge time-suck and you can feel like you are spending lots of time on it and not getting the results that you really want. In this session, you’ll learn how to be smart about social media to maximize the results that you get while minimizing your efforts.

Learn about the best ways to automate social media smartly and use tools available to get the best results for your time investment.

• How to avoid the social media time-suck
• Prioritizing your efforts
• Creating a strategy for how to spend your time to maximize results
• How to smartly use automation to drive your social media
• Building a workflow to manage social media effectively
• Top tools to use to get more out of social media

We’ll provide:

• Handouts for participants including a QuickStart Guide and checklist
• An optional Q&A session with our speaker to answer individual questions